How sponsors' behaviour differ sport to sport?

 When we go to Parken to the big stadium to watch football, we prepare several times, we have merchandise products, like hats, scarves, and flags.

Parken is the National Stadium in Copenhagen for football.

It has more than 35 000 seats.

Source: https://www.parkenstadion.dk/


Source: https://ishockey.dk/rodovres-skudhal-er-en-realitet/


When we visit a hockey match, when two very good teams play together, the number of people present is under 1000. Although the capacity is over 3000. It is in Rødover.


The show, both in football and icehockey is excellent. The ticket price is lower in icehockey, then in football. 

The sponsors in a much smaller audience behave differently than in a big stadium.

In icehockey they give free products, like waterbottles and more.

On the other side, when Portugal played in Denmark, at Parken giant amount of activity welcomed the fans, a lot of fun for all ages, and a lot of food trucks and merchandise shops were accessible for hours.



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