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Showing posts from February, 2026

DONE! Module 2. Sponsoring women's football. Brand associations and reach

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  Done! BARÇA INNOVATION HUB Certificate in Women’s Football Business Growing international competitions – Adding value through international women’s football events Module 2. Sponsoring women's football. Brand associations and reach Done!

How sponsors' behaviour differ sport to sport?

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 When we go to Parken to the big stadium to watch football, we prepare several times, we have merchandise products, like hats, scarves, and flags. Parken is the National Stadium in Copenhagen for football. It has more than 35 000 seats. Source: https://www.parkenstadion.dk/ Source: https://ishockey.dk/rodovres-skudhal-er-en-realitet/ When we visit a hockey match, when two very good teams play together, the number of people present is under 1000. Although the capacity is over 3000. It is in Rødover. The show, both in football and icehockey is excellent. The ticket price is lower in icehockey, then in football.  The sponsors in a much smaller audience behave differently than in a big stadium. In icehockey they give free products, like waterbottles and more. On the other side, when Portugal played in Denmark, at Parken giant amount of activity welcomed the fans, a lot of fun for all ages, and a lot of food trucks and merchandise shops were accessible for hours.

More good example: Sport - Woman - Law - Politics

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SWIMMER - LAWYER - POLITICAN Dr. Szabó Tünde Source: https://www.facebook.com/dr.szabotunde.hu "📚🎓 Egyetemi oktatóként a jövőt formálni hivatás! Egészségügyi és Sportjogi szakjogászként, az egyetemi órák számomra nemcsak előadások – hanem valódi találkozások gondolatokkal, kérdésekkel. A jövő Magyarországa a tantermekben is épül. 🇭🇺 📚🎓 As a university lecturer, it is my calling to shape the future! As a lawyer specializing in Health and Sports Law, university classes are not just lectures for me - but real encounters with thoughts and questions. The future of Hungary is also built in the classroom. " Wikipedia: https://www.wikiwand.com/en/articles/Tünde_Szabó Tünde Szabó (Hungarian: [ˈsɒboː ˈtyndɛ], born 31 May 1974 in Nyíregyháza, Szabolcs-Szatmár-Bereg) is a Hungarian retired female swimmer and politician. Aged eighteen she won a silver medal at the 1992 Summer Olympics in Barcelona, one at the 1991 World Championships in Perth, and two at the 1991 European Championsh...

Done! Module 1. Women’s football broadcasting potential -Televising women’s football

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  Done! BARÇA INNOVATION HUB Certificate in Women’s Football Business Growing international competitions – Adding value through international women’s football events Module 1. Women’s football broadcasting potential -Televising women’s football Done!

Is fishing in the sea so much different from streaming customers?

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 Source: https://www.prnewswire.com/news-releases/the-gauge-nielsens-total-tv-and-streaming-snapshot-reveals-streaming-has-its-largest-share-yet-in-march-301529922.html NEW YORK ,  April 21, 2022  /PRNewswire/ --  The Gauge , the monthly total TV and streaming snapshot from Nielsen (NYSE:  NLSN ), showed that streaming captured its largest share of total television usage ever in March, making up nearly 30% of overall viewing time. Despite a 0.7% decrease in time spent streaming from February, viewing share across all streaming platforms was either flat or gained slightly in March. Most notably, the "Other Streaming" subset, which includes any high-bandwidth video streaming on TV that is not individually broken out, increased its share by 0.3% as more streaming platforms continue to gain traction. About Nielsen Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and ...

Sport Gambling

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 In my other blog about my family, the Goldman, I wrote a lot about casinos and how the city of Wiesbaden changed because of the penal code changes in the 19th century. How they had to shift from pure casino to more sports gambling.  I am always surprised by how many women get to power in Denmark, and have so little family history and knowledge in this business.  They also spread out their network in IT, and the final outcome, when a very small amount of real knowlegde from gambling and IT meet... the low-quality betting IT solutions...  So is it easy to gamble in Denmark?... not so much...  How about the supporting news or media? Sport journalism right now is not on the top... just see, my yesterday's post about DR TV and how badly they wrote an article about Women's Football in Denmark... shame...  What is the solution? More education.... Source: https://www.mmm-online.com/news/sports-betting-state-regulation-gambling-addiciton-massachusetts/

How many subscriptions do you need to watch football?

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 It is very challenging. First, I had DBU, and I had an account at FCK as well. I had TV2, Viaplay, Disney, and HBO to watch football in Denmark. There was a point when it was too much to follow on all the surfaces. So I cut back. It is bad, as I watch less football nowadays, as I stopped those surfaces... Why did I stop? They all the time changed the priorities... It was not a stable amount of football to watch; sometimes, just for a very short period, it was accessible to watch back a match. Then there were periods when no high-quality match was accessible at all.  I not even once watch Women Football on these surfaces. I watched Women's Football online on DRTV. Pictures are from DR TV Source:  https://www.dr.dk/ligetil/ligetil-paa-tegnsprog/kvinderne-mener-stadig-det-er-lettere-vaere-mand-i-dansk-fodbold https://www.dr.dk/sporten/fodbold/kvinderne-mener-stadig-det-er-lettere-vaere-mand-i-dansk-fodbold Women still think it's easier to be a man in Danish football 71 perc...

Is sport for women?

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 Yes, sport is for women as well. As a child, I grew up cheering for girls and women swimmers from Hungary. I also loved to see the skating and handball matches. They were also played by women. Nowadays, in Hungary, you can find politicians who were champions before in their sports. They are women. Let me show one of my favourite female politicians from Hungary, who is a fencing champion. Eszter Vitályos Source: https://2020-2025.kormany.hu/kormanyszovivok Wikipedia: https://www.wikiwand.com/hu/articles/Vitályos_Eszter Vitályos Eszter (Budapest, 1979. február 23. – ) magyar jogász, politikus, államtitkár. 2021-től a Fidesz országgyűlési képviselője. 2022-től 2024-ig a Kulturális és Innovációs Minisztérium miniszterhelyettese, parlamenti államtitkára. 2024. április 1-től Magyarország kormányszóvivője, kormányzati kommunikációért felelős államtitkára. In English: Eszter Vitályos (Budapest, February 23, 1979 – ) is a Hungarian lawyer, politician, and Secretary of State. Sinc...

DONE! 1. month of the Women’s Football Business

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  Done! BARÇA INNOVATION HUB Certificate in Women’s Football Business Women’s football fandom: Module 1. Understanding women’s football fans – Motivations behind fandom Module 2. Women’s football fan communities – Horizontal relationships driving fandom Module 3. Fan loyalty – Building vertical relationships Module 4. Financial benefits from fans – How growing fandom grows the business The first month is done. Final exam is done and passed! 

What to do as an investment idea? + Lindsey Vonn

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 Is it best to find a pension plan in Denmark? Or look around at the big banks' aktier portfolios? And some places pay for action, what you did alone without any help???? Or is it better to do like Lindsey Vonn? Yes, in the last few days, her name was everywhere because of her ski accident in the Winter Olympics in Italy. Name: Lindsey Vonn Source: https://smooth-storage.aptoma.no/users/sndk/images/144064856.jpg?accessToken=fa3c90d4359fd5f4b215e566ddef7dd39891c6a316709d978a9e93f36c139819 What does she do with her money? How does she invest it? One way is Angel City FC. Source: https://www.nytimes.com/athletic/2681324/2021/06/30/angel-city-crest-nwsl/ Source: https://www.nytimes.com/athletic/2681324/2021/06/30/angel-city-crest-nwsl/ Would you invest in ski, if you are a Woman Football player? Is it better invest in the Football Club or be a member of an Order? Where do you get the invitation? What is the real price to pay?

Is Women Football the 21th century good Manners?

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 In old times, girls and women had a different focus in life, and different access to rights.  In some cases, just because it is announced that women have the right to certain things, it does not always come with realisations. Title: The Strange and Absurd Rules Of Elizabethan Manners Source: https://youtu.be/vHD4V8s8Jik?si=A7kHoSo-fC9zu_SI Is Women's Football a real feminist act? Is this a way of sport or income?  Or is it only the modern way to promote the female body? What does Google AI say about this period, if I ask about women's rights? While the era was named after a powerful female monarch, the rights of the average woman were severely limited by a "fiercely patriarchal" legal and social structure. Legal & Political Status No Vote: Women, regardless of their social class or wealth, were strictly barred from voting or participating in politics. Coverture: Under the legal principle of coverture, a married woman’s legal identity was merged with her hus...

Not every developed country is the same

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 Just because a report says that a country belongs to the category of developed. Still, the country in different industries can show a very diverse amount of women's representation.  In the same country, some industries or jobs show high representations of women employees.  On the other hand, you could barely find any women in other industries.  Read: Fair Game Gender Equality Report FINAL Source:   https://static1.squarespace.com/static/6047aabc7130e94a70ed3515/t/6225fcd351786a64ba4421b0/1646656733257/The+Gender+Divide+That+Fails+Football%27s+Bottom+Line+-+Fair+Game+Report+March+2022.pdf Dansk kvindefodbolds begyndelse og optagelse i DBU, ca. 1959-1972 Source: https://danmarkshistorien.lex.dk/Dansk_kvindefodbolds_begyndelse_og_optagelse_i_DBU,_ca._1959-1972 Den organiserede kvindefodbold i Danmark begyndte i 1959 som pauseunderholdning til mændenes fodboldkampe, men fik international succes, da først et dansk klubhold og sidenhen et udtaget lands...