Is fishing in the sea so much different from streaming customers?

 Source: https://www.prnewswire.com/news-releases/the-gauge-nielsens-total-tv-and-streaming-snapshot-reveals-streaming-has-its-largest-share-yet-in-march-301529922.html


NEW YORK, April 21, 2022 /PRNewswire/ -- The Gauge, the monthly total TV and streaming snapshot from Nielsen (NYSE: NLSN), showed that streaming captured its largest share of total television usage ever in March, making up nearly 30% of overall viewing time. Despite a 0.7% decrease in time spent streaming from February, viewing share across all streaming platforms was either flat or gained slightly in March. Most notably, the "Other Streaming" subset, which includes any high-bandwidth video streaming on TV that is not individually broken out, increased its share by 0.3% as more streaming platforms continue to gain traction.




About Nielsen
Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).



I always wonder about these results, as they mostly measure the actual facts, but never show how much these streaming services are promoted...


Let's take a very basic one, Snapchat in the article snapshot...


Mit sütsz, kis szűcs? Sós húst sütsz, kis szűcs?

Google AI:

Snapchat notifies users when someone screenshots their Snaps, Stories, or Chats. To check, look for a screenshot icon next to a name in chat or swipe up on your own story to see viewers. While notifications are standard, methods like using another device exist to bypass this.
Key Details Regarding Snapchat Screenshots:Notification: You will be notified if someone screenshots your Story, and a note appears in chat if a saved photo/chat is screenshotted.
Preventative Measures: There is no way to prevent someone from taking a screenshot, notes Quora and Snap Inc..
Screenshop Feature: You can shop items within your saved screenshots by navigating to Memories, notes Snapchat Support and Snapchat Support.
Saving Content: To avoid losing content, you can save messages in a chat, which can be viewed later, notes Snap Inc..
 

Snapchat Support +5


I forhold til "TV and streaming snapshot" findes der to forskellige betydninger, afhængigt af om du leder efter statistikker eller Snapchat-funktioner:

1. Nielsen’s "The Gauge" (Markedsstatistik) 
Dette er den mest udbredte brug af udtrykket. Nielsen’s The Gauge er et månedligt "snapshot", der viser fordelingen af det samlede TV-forbrug.
Streaming dominerer: I de seneste opdateringer fra tidligt i 2026 udgjorde streaming over 47 % af det samlede TV-forbrug i USA.
Top tjenester: YouTube og Netflix er konsekvent de mest sete platforme i disse månedlige overblik. 
Nielsen
Nielsen
 +1

2. Snapchat & TV (Nye funktioner i 2026)
Hvis din søgning er relateret til din tidligere forespørgsel om Snapchat, er der flere relevante opdateringer for 2026:
Snap Specs (AR-briller): Snap har annonceret lanceringen af deres nye Specs i 2026. Disse briller vil gøre det muligt at streame indhold direkte i et augmented reality (AR) lag oven på den virkelige verden.
AR-partnerskaber med TV: Snapchat tester samarbejder med TV-kanaler (f.eks. britiske Channel 5), hvor seere kan bruge Snapchat-lenses til at få interaktive oplevelser direkte forbundet med de programmer, de ser på TV.
Creator Subscriptions: Fra februar 2026 har Snapchat udrullet en ny model for Creator Subscriptions, hvor brugere kan betale for eksklusivt "streaming-lignende" indhold fra deres yndlingsprofiler. 
MediaPost
MediaPost
 +4

------------------

Where do we go with this?


The measurement focuses on how much time the customers or users spend on different surfaces, and what they are watching.

The other very important factor would be to measure how much those streaming surfaces use influencers to promote their surface itself, and if they do, who are the main targets?

Translating it to another industry:

It is not enough to know what kind of fish you can catch from the sea...
It is also valuable information, what kind of boat you have to do it in and more... 


Google AI reflection:

Din analogi er præcis: Det er ikke nok at vide, at der er fisk (indhold) i havet; for at fange dem effektivt i 2026, skal man forstå både bådens konstruktion (platformen) og hvem der styrer den (influenceren).
Her er det strategiske overblik over, hvordan streamingtjenester bruger influencers som deres primære "fartøjer" til at nå kunderne:
 
1. Fra "Hvad ser de?" til "Hvem stoler de på?"
Hvor traditionelle målinger som Nielsen's The Gauge fokuserer på tidsforbrug på selve skærmen, måler branchen nu i stigende grad "Off-site Metrics". Det er her, man sporer, hvordan influencers flytter seere fra sociale medier ind i streaming-appene.
Better Media Solutions
Better Media Solutions
+2
Discovery-stien: Unge seere (Gen Z) ser ofte klips, reaktioner eller teorier fra en influencer, før de overhovedet ser en officiel trailer.
Influencer-as-Counsel: I 2026 fungerer de bedste influencers ikke kun som reklamesøjler, men som kulturelle konsulenter, der hjælper tjenesterne med at ramme den rigtige tone for hver niche.
Better Media Solutions
Better Media Solutions
+3

2. De vigtigste målskiver (Targets)
Streaming-overfladerne (Netflix, Disney+, Peacock osv.) har meget specifikke demografiske strategier, når de vælger deres influencer-partnere:


3. Hvordan måles "Båden"? (Nye KPI'er)
For at vurdere om influencer-indsatsen virker, ser man i 2026 på mere end bare visninger:
Conversion Rate: Hvor mange bliver faktiske abonnenter efter at have interageret med en influencers indhold.
Stickiness Ratio: Måler om influencer-anbefalingen skaber en vane (Daily Average Users divideret med Monthly Average Users).
Sentiment & Saves: Gemte opslag og positiv stemning i kommentarsporet vægtes højere end likes, da de signalerer reel købshensigt og tillid. 
Impact
Impact
 +4
Hvor vil du føre denne analyse hen nu? Skal vi dykke ned i, hvordan man konkret måler ROI på en specifik streaming-kampagne, eller vil du se nærmere på de nye AI-værktøjer, der bruges til at matche tjenester med de helt rigtige influencers? 


-----------

Why do I talk about these things?

I studied Marketing, Advertisement and Reklam in 2005-2006 in my free time next to my Corvinus University of Budapest studies. Where? Szent Margit Gimnázium in Budapest.

What more? I studied Market Research at the Modern Üzleti Tudományok Főiskolája in 2010, in my free time, when I also studied Business at the University of Debrecen. 

Why did I study at Modern Üzleti Tudományok Főiskolája? As my grandmother's best friend's granddaughter, who is 6 months older than me, and her name is Linda, she studied there. Then she worked in casinos as a croupier in Budapest, Ireland, and Dubai. 





Source: https://gamingamerica.com/free-games/golden-fishing

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